Vogue Hong Kong Chinese New Year Campaign
Vogue Hong Kong Chinese New Year Campaign
This editorial illustration for Vogue Hong Kong celebrates Lunar New Year by weaving together traditional symbols of prosperity and connection. Through motifs like the festive candy box, lion dance, dumplings, and mahjong, the piece explores themes of reunion, vitality, and shared abundance for the year ahead.
This editorial illustration for Vogue Hong Kong celebrates Lunar New Year by weaving together traditional symbols of prosperity and connection. Through motifs like the festive candy box, lion dance, dumplings, and mahjong, the piece explores themes of reunion, vitality, and shared abundance for the year ahead.
Client: Vogue Hong Kong
Client: Vogue Hong Kong
First Draft
First Draft
The brief was to create a Chinese New Year–themed artwork, and I chose a comic-style format to capture the many traditions and symbols of the celebration at home in Hong Kong.
The brief was to create a Chinese New Year–themed artwork, and I chose a comic-style format to capture the many traditions and symbols of the celebration at home in Hong Kong.
Final Colour Roughs
Final Colour Roughs
I was asked to put the illustration in a couplet format and create 3 different colour variations
I was asked to put the illustration in a couplet format and create 3 different colour variations
